Wednesday 17 December 2014

7 Reasons To Take A Pre-School Franchise

Think there’s not enough room for one more Pre-School in your community? You’re wrong!
When you first looked at SpringBoard International Pre-School you loved the idea of a Pre-School franchise. You are aware changes need to be made to offer better programs than those offered now. However, you fear that yet another Pre-School Center in your area won’t work.  Do not dismay! Here are 7 reasons it WILL work!
1.      There’s no such thing as over-saturation!

Pre-school market is still growing in India and is attracting many entrepreneurs to enter this space. The Pre-school market is set to cross USD 1 billion (Rs 4525 Cr) by 2014, registering a high 36% annual growth. We have locations in major cities and in the suburbs and have learned that every market has room for another Pre-School Center – and, more importantly, wants one!

2.      Parents want better. 
Parents want a better experience for their kids and for themselves. The Pre-School industry has gone stale. Over-worked and disengaged teachers, or worse yet, Pre-Schools, are running tired programs at a time when today’s dual income parents demand a different kind of experience for their kids. SpringBoard franchises operate a business that provides Unique Curriculum and treats it as such. Because this is a business and not just a hobby you are offering a better experience from beginning to end.
3.      Kids want to have fun! 
We all know this, yet a lot of Pre-School’s still miss this concept. Instead of providing an atmosphere that foster Curiosity while learning, Pre-School’s are putting pressure on kids and not allowing for a positive experience to come through. There are no drafts and no tryouts; everyone gets equal opportunity. Our mission is simple – we are here to help kids succeed in life through education.
4.      Demand Drivers. 
·         3/4th of Indian population is below 35 years.
·         Increasing number of working couples
·         Increase in number of nuclear families in cities
·   Awareness of importance of quality early childhood education and overall development of the children
·         Education is the top priority of Indian parents
·         More income to spend on quality education
5.      Well-run programs succeed. 
Parents want a Pre-School Program that will meet the needs of their Child and exceed their expectations. Trust and Loyalty are important and they seek out Centers that will provide this exceptional service. More importantly, once they find these good programs they will tell their friends, family and Neighbors about it! 
6.      Multiple Programs offered. 
SpringBoard Pre-School franchises have the benefit of offering multiple Programs at the same location. This allows them to target wide range of Customer and can meet the need as quickly as they change their minds!
7.      It’s all about mom! 
Ask any marketer and they’ll tell you, if you don’t know your customer you’re wasting your money! That is absolutely true! Most Pre-School’s focus on dad or the kid and they miss the opportunity to speak to, and meet the needs of, mom. She is the ultimate decision maker so stop spinning your wheels and go for the big guns! As a SpringBoard franchisee you have the backing of a franchise model that not only understands mom is our customer, but knows how to communicate with her and meet her needs.
So, when you really think about it – there are still plenty of opportunities for Pre-School Programs growth in your locality. Embrace it and get going!


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